Workflow & AI Automation Engine
Build event-driven workflows that trigger messaging, routing, escalation and decision logic in real time. Paradox transforms customer data into intelligent automated actions.
From Static Systems to Intelligent Actions
Automation bridges your CRM, APIs and messaging infrastructure. Instead of manual follow-ups and fragmented systems, Paradox executes rules, routing and escalations automatically.
Event-Driven Triggers
React to CRM updates, API events, payment confirmations and system changes in real time.
Rule-Based Routing
Route messages based on customer segment, delivery status or risk thresholds.
AI-Assisted Decisions
Apply intelligent branching, escalation scoring and conversational routing logic.
Automation Architecture
API Event → Workflow Engine → Rule Evaluation → Channel Selection → Delivery → Callback Logging
Enterprise Use Cases
Collections Escalation
Escalate from SMS to WhatsApp to Voice based on payment status and response timing.
Customer Onboarding
Automate KYC verification, document reminders and account activation messaging.
Fraud & Risk Alerts
Trigger immediate multi-channel alerts when anomaly detection events occur.
Workflow Automation Questions
What events can trigger a messaging workflow?
CRM updates, API calls from your own systems, M-Pesa and other payment confirmations, and system or risk alerts can all start a workflow in real time.
Can a workflow escalate across channels?
Yes. A typical collections workflow starts with SMS, moves to WhatsApp and then to a voice call based on payment status and response timing, all without manual follow-up.
How is AI used in the automation engine?
AI-assisted decision branching scores escalations, routes conversations and chooses the next best action based on customer segment, delivery status and risk thresholds.
Do I need developers to set up automations?
Our solutions team designs and deploys workflows with you, and developers can extend them through the REST API and webhooks.